Welcome to

England's Heartland

Start discovering England as soon as you step off the plane. Fly straight into Birmingham Airport and England's Heartland.

City buzz, signature events and offbeat discoveries for the England Insider. Britain’s second-largest city, Birmingham is home to a vibrant mix of cultures, religions, arts, interests and ideas. It’s what makes our city the perfect place to start discovering today’s England.

Located right in the heart of the country, Birmingham plays host to world-class art and entertainment, fine-dining and foodie surprises, upmarket malls and indie stores. And our busy calendar of festivals and events keeps the city’s streets and squares full of life all year round.


Welcome to England’s most green and pleasant land. Romantic hills and dales, criss-crossed by dry-stone walls, breath-taking views and busy market towns and villages.

The Peak District & Derbyshire is the heart of the English countryside. Britain’s grandest stately homes and gardens rub shoulders with pretty villages and spectacular countryside. Country fairs and farmers’ markets pop up throughout the year. Exploring the Peak District and Derbyshire is the best way to get up close to everyday English country life.


There’s no better way to get to know England than to explore the countryside, towns and villages that shaped William Shakespeare, our most famous and quintessentially English writer.

Shakespeare’s England is rich in heritage and culture, home to medieval castles and ancient legends, historic towns, timber-framed houses and market squares. Just 30 minutes from Birmingham Airport, history and heritage are the living backdrop for everyday life in Shakespeare’s England.


Getting here

Birmingham Airport is the UK’s most accessible airport, perfectly positioned for discovering England’s Heartland. We welcome around 13 million passengers every year, and we’re proud to have been named by OAG as the world’s most punctual airport in 2016.

You can already fly into Birmingham from around 480 places worldwide with 50 airlines. We aren’t resting on our laurels, though. New for 2018 are direct connections to Birmingham from North America. Primera Air has announced three new transatlantic flights starting in May 2018. New York, Boston and Toronto will all now be directly connected to Birmingham.

Primera Air offers a low-fare, high quality product and service concept for both leisure and business travellers. Tickets are already on sale, with the lowest fares starting from only $99 one way, including taxes.

Exploring England’s Heartland from Birmingham Airport couldn’t be easier, with travel times of just 10 minutes to Birmingham city centre; 30 minutes to Stratford-upon-Avon and Shakespeare’s England; and less than an hour to the Peak District and Derbyshire.

Birmingham Airport is your gateway to England’s Heartland.

Plan your visit

Explore the City

Birmingham is a city that rewards the curious, the explorers who want to discover England for themselves. Whether it’s heritage and culture, green spaces, shopping and award-winning street food or architectural icons, our city is packed full of hidden gems for you to uncover and share.

Our festivals and events take place everywhere from hidden railway arches to city centre concert halls. You’ll find a colourful calendar of activities covering every art form imaginable. Indulging in a little retail therapy is an adventure in itself in Birmingham. We’ve got classy big-name English department stores, a luxury mall in a converted mail sorting office and Victorian arcades brimming with bespoke indie finds. Birmingham has a special place in Britain’s history. Inventions from this area (including the steam engine and the lightbulb) have fundamentally changed the way the world works. Come and see for yourself how Birmingham continues to make its mark on the world today.


Start your adventure

Rolling across England’s Heartland, the Peak District is Britain’s original National Park. It’s known throughout the country for its spectacular views and quirky stone villages. It’s also a living, working landscape, home to bustling towns, charming villages and endless opportunities for exciting outdoor activities.

The Peak District & Derbyshire is one of the finest areas in the country to explore the English countryside, offering expansive views that are out of this world. If outdoor activities are your thing you’ll be spoilt for choice, with miles of cycle trails, amazing walks and hikes, and opportunities to try everything from abseiling to caving.

As well as some of the best hikes in the country, the Peak District & Derbyshire is also famous for historic houses and gardens, places you’re sure to recognise from TV and film, an unmissable UNESCO World Heritage Site and more hidden gems that are possible to experience in one holiday. The Peak District is undoubtedly a place unlike any other.


Stay, play, explore

Shakespeare’s England is the nation’s heritage heartland, a rich tapestry of towns and villages set in an English countryside. We’re home to Stratford-upon-Avon, Shakespeare’s birthplace, and Warwick Castle - England’s ultimate castle.

Getting to the heart of England’s long and storied history is easy in Shakespeare’s England. Strike out into the countryside and you’ll discover a quintessentially English landscape of rolling hills dotted with market towns that have served their surrounding communities for generations. They’re busy places today, each with its own calendar of events – traditional fairs, world-class theatre, music and food festivals.

Today’s English way of life is shaped by the history that surrounds landmarks like Kenilworth Castle, the Holy Trinity Church at Stratford and ancient Stoneleigh Abbey. For curious travellers who want to dive deep into England, Shakespeare’s England brings the nation’s story to life.


About us

England’s Heartland is a partnership of places. Birmingham Airport, Visit Birmingham, Marketing Peak District & Derbyshire and Shakespeare’s England have all teamed up with VisitBritain to help make it easier than ever to discover England.

There’s no better place to get to know the story of England than here at the very heart of the nation. Birmingham Airport’s central location makes it the ideal place to arrive and start exploring English city and country life.

Travel to England’s Heartland and you can start discovering England as soon as you step off the plane.