About Us

About Us

England’s Heartland is a partnership of places working together with VisitBritain to help make it easier than ever to discover England.

Our Partners:

Visit Birmingham

Managed by the West Midlands Growth Company, Visit Birmingham is the official visitor website for Birmingham and the region.

Marketing Peak District & Derbyshire

Marketing Peak District & Derbyshire (MPDD) is the official Tourist Board for the Peak District and Derbyshire.

Shakespeare’s England

Shakespeare’s England is a not-for-profit membership organisation and a public private sector partnership supported by the region’s key tourism businesses and local authorities.

Birmingham Airport

Birmingham Airport is the UK’s most accessible airport, welcoming around 13 million passengers every year.


VisitBritain is the national tourism agency for Britain – a non-departmental public body funded by the UK Governmant’s Department for Digital, Culture, Media & Sport (DCMS).