Shop in the home of hidden gems

Situated in the heart of the city, The Great Western Arcade is the destination for a unique shopping experience in Birmingham.

Elegant and over-flowing with Victorian charm, GWA is full of award-winning retailers, priding themselves on giving visitors the best experiences and retailers.

Often described as the ‘home of hidden gems’, GWA creates a climate for smaller retailers to thrive in this fast-paced competitive marketplace, as well as give shoppers a place to escape the monotony of the high street.

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England’s Heartland is located right in the centre of the country, just 2 hours north-west of London.

Birmingham Airport is your direct gateway to the Heartland, offering connections from around 480 places worldwide with 50 airlines.

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